Everything you need to know about the future of print media in a single chart


It’s always fun when Kleiner Perkins Caulfield Byers analyst Mary Meeker comes out with her annual « State of the Internet » slide deck. There often isn’t all that much that is shocking or surprising about her conclusions, but the slideshow condenses and aggregates information about the state of affairs in tech and media in a very useful way. For example, she has one chart that likely strikes terror (or at least should strike terror) into the heart of print publishers everywhere.

The chart shows the percentage of time that U.S. adults spend on various forms of media—print, radio, television, etc.—compared to the amount of advertising spending that is devoted to that medium. And when it comes to print, the slide shows a yawning gap between the amount of attention devoted to that medium and the amount of advertising money that gets spent on it: a gap of 14 percentage points, in…

Voir l’article original 253 mots de plus

Par défaut