PayPal’s instant checkout service called OneTouch is now being extended to support all merchants using the e-commerce platform Bigcommerce, as well as on mobile devices – even in cases where the consumer doesn’t have the PayPal native application installed. The service, which allows customers to check out from an online merchant without having to enter their username and password, launched publicly last fall on mobile devices then expanded to the web in April.
The news of its expansion to Bigcommerce and elsewhere was one of several announcements made at an event today in San Francisco today where PayPal detailed its strategy as an independent, public company.
One Touch was originally designed to improve the conversion rates for online transactions. On mobile in particular, consumers tend to abandon purchases simply because of the challenges associated with entering in their personal information payment card details on mobile’s small screen. PayPal’s move to counter this…
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