This morning at TechCrunch Disrupt NY, Yik Yak founders Brooks Buffington and Tyler Droll spoke as to why they believe their anonymous social app has soared while others in the space have instead folded. A sort of hyperlocal anonymous Twitter, Yik Yak initially grew in popularity with a younger demographic, especially those in high schools and colleges. But being an anonymous app has its challenges, the founders quickly found out.
As the app became hugely popular with high schoolers, it started making headlines for being a home to vicious cyberbullying – something that every other anonymous app on the market has faced at some point. This is usually a make or break moment for a company.
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For instance, Secret’s failure to quickly address the bullying on its network eventually led to its downfall.
Yik Yak, to its credit, took a different route. Instead of turning a blind eye…
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