Foursquare — the startup likely best known for popularising the « check-in » for users to share their locations with their social networks — has more recently been trying to make a name for itself as a location-based big data machine.
To grow its business, it partners with large tech companies like Twitter and Microsoft to gather data, and with advertisers like American Express to leverage what it knows about you to commercial ends. Today the company is sharpening its B2B pitch even further, with the Foursquare Location Cloud and Places by Foursquare.
As Dennis Crowley, CEO and co-founder of the company describes it, the Location Cloud will be the company’s big repository for all of its location data and geotechnology, used not just by its own two flagship apps, Swarm and Foursquare, but by other companies, such as Twitter, Pinterest and potentially others in the future. It also incorporates the new Pinpoint product for ad targeting…
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