Why Apple is poaching Britain’s best music radio producers

Fortune

I didn’t grow up with BBC Radio 1, so to get into the spirit of this bit of Apple news I’ve been listening to The Best of Chris Moyles on iTunes.

You pick up the vibe pretty quickly. This is the station that’s been setting popular musical tastes for 15-29 year olds in the U.K. since the Beatles.

In February we learned that Apple had hired Zane Lowe, one of Radio 1’s top DJs, credited by the Guardian with launching the careers of Arctic Monkeys, Adele and Ed Sheeran. On Thursday, Music Business Worldwide reported that Apple had « pinched » four producers from the station, including Zane’s producer James Bursey.

“There ‘s no denying that there’s something of an exodus to Apple from Radio 1 right now,” a BBC source told MBW. “That hiring of Zane all-of-a-sudden makes much more sense, doesn’t it?”

What also makes more sense is the…

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