Samsung is dialing back the visibility of its corporate brand in Japan after ditching its name from its newest smartphones there, according to The Korea Herald.
The Galaxy S6 and Galaxy S6 Edge go on sale in Japan on April 23, but customers won’t find Samsung’s logo on the devices as usual, instead they will be co-marketed with carrier partners as the ‘Docomo Galaxy’ and ‘au Galaxy’.
This rebrand goes beyond the company’s products. Samsung has also renamed its Facebook Page in Japan to ‘Galaxy Mobile Japan’ — against removing reference to ‘Samsung’ — while the marketing visuals for its new phones are also bereft of its name.
TechCrunch contacted Samsung for comment on this change, but we have yet to receive a reply. A company spokesperson did tell The Herald that: « we think the Galaxy brand has been well established in Japan. »
That’s not exactly a direct answer. Samsung’s move may…
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