Case Solution for Vancity Credit Union–Strategy in Financial Services

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Complete Case details are given below :
Case Name :      Vancity Credit Union–Strategy in Financial Services
Authors :           Anthony Goerzen
Source :             Ivey Publishing
Case ID :            904M26
Discipline :        Strategy
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Vancity Credit Union is one of the largest credit unions in Canada with $9 billion in assets and 300,000 members. The company’s success was based on three key elements: member experience, employee experience, and community leadership. With the pressure of increased competition from financial institutions and changing market characteristics, the chief executive officer must review the corporate strategy and resources to determine how the company can stay competitive and further increase its members and services.

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