Finally, A Quicker Path To UC Sales Success


When IT service providers (ITSPs) evaluate new solutions and services, the opportunity must be weighed against the challenge of selling and deploying the new solution or service. Unified communications (UC) is an example of an IT solution with a lot of earning potential combined with serious challenges. The Radicati Group, for example, forecasts the worldwide UC market (including on-premises UC, hosted UC, and telecom UC segments) to grow from just over $4 billion in 2011 to $7.7 billion in 2015. UC is a key enabler of collaboration – especially among remote workers – as well as a critical component driving customer experience initiatives. But, an article published on last year sums up why UC adoption rates have been traditionally lower than expected: “Many obstacles face firms hoping to deploy unified communications, from technology that doesn’t integrate to users who don’t want to give up PBX systems,”…

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