Is McDonald’s new « Happy » mascot too happy?

McDonald’s is looking to promote healthier food options and they are doing so with a mascot not familiar to many in the U.S.

The world’s largest fast food chain tweeted out a picture of « Happy » — the company’s animated version of a happy meal. According to McDonald’s, « Happy » has already been a part of advertising since 2009 in parts of Europe and Latin America.

This unveiling of « Happy » comes as McDonald’s gets ready to introduce yogurt options for Happy Meals this summer.

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