The UK’s Tank Top TV launched back in August 2013 with a site that lets you search across the myriad of video on-demand and movie-streaming services to find the best place to view a TV show or movie. It also offers other neat features, such as the ability to add content to a unified ‘watch list’ and be alerted when it becomes available online.
But a pure consumer-facing proposition is no mean feat, whilst the affiliate revenue the service generates was only ever likely to get the startup so far. Instead, data, a B2B offering, or a combination of the two, is where its future surely lay.
Today London-based Tank Top TV, backed by Telefonica’s Wayra startup accelerator, appears to be moving in that direction. It’s launching an API to enable developers and other companies, such as smart TV and set-top box makers, to add online TV and movie…
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